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How Rippling's Partnership Strategy Drives Record NDR & Growth
Can Partners Make SaaS Businesses Recession-Proof? Explore how Rippling's emphasis on channel partnerships and their unique approach to...


Partnership (R)evolution: Leveraging AI for Next-Level Success in Channel
Welcome to this week's edition of my newsletter, where I bring you cutting-edge insights and expert analyses to keep you ahead in the...


The Partnership Paradigm Shift: Uncovering the Power of ☁️ Cloud Marketplaces and 🤖 AI
In this week's edition, we have an exciting lineup of insights and analyses that will leave you inspired and informed about the...

ServiceNow: 4 key stages of partnership journey
With $8B+ in ARR, ServiceNow is a dominant player in the IT service management and workflow automations. Today their partners 🗽 drive...


Unlocking Growth: How Partnerships Amplify Product-Led Growth
Product-Led Growth and Partnerships are not mutually exclusive. In the Age of Connected Work they are very much 🤝 complementary. I...

How Partner-Led Strategies Drive Sales Efficiency and Expansion in SaaS
As 50% of SaaS have 💊 changed their Go-To-Market recently, leading companies use partnerships to improve sales efficiency while boosting...

Why 32% of CXOs Expect to Spend More in Cloud Marketplaces in 2023: Latest researches show that Cloud and Cloud Marketplaces are accelerating despite uncertainties
Cloud isn’t “just a technology”- it unlocks the value of other tech, data and ecosystems to drive growth and innovations. Let’s take a...

Cloud Marketplaces of AWS, Microsoft Azure and Google Cloud Grow 86% YoY: Why they will help to define new winners in SaaS
Will cloud marketplaces from Amazon Web Services (AWS), Azure and Google Cloud become unavoidable channels in SaaS to 📈 reach customers?...

Cloud Market ☁️ Partnerships Breakdown: From infrastructure to marketplaces, products, all the way to the end customers
Nearly $600B ☁️ cloud market is largely built with partnerships as building blocks.. Here is a quick breakdown from infrastructure to...


CrowdStrike's Partnership Playbook: Why a top 10 SaaS is a partner-first company and why it scales via AWS?
CrowdStrike is a disruptor 🗽 in the cybersecurity industry, the 2nd fastest SaaS company that reached $2bn ARR. It’s also a...
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