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Mastering Partner-Led Growth: Unpacking the Power of Partnerships, App Marketplaces, and AI with Scott Brinker
Recently Scott Brinker, VP of Partner Ecosystem at HubSpot and famous editor of chiefmartech, joined me for a fascinating discussion on...


How Ecosystem-Driven Companies Outperform Competition: A Deep Dive
Did you know that the top performing 20% of companies are 2.3x more likely to generate 60% or more of their revenue from ecosystems?...


How to Leverage Partners to Win in Enterprise App Marketplaces, like Atlassian
Winning in Enterprise App Marketplaces like Atlassian, Salesforce or AWS, that have thousands of products, can seem like a daunting task....


From Months to Days: Revolutionizing Sales Cycles with AWS Marketplace
Today I’m excited to share my fresh insights from the dynamic AWS Summit in London. How top SaaS like CrowdStrike use AWS Marketplace to...


The Power of Partnerships: Unlocking HubSpot's Martech Dominance
In an era of slowed growth for sales & marketing SaaS, HubSpot, with its 1.7Bn ARR and enviable 39% YoY growth, stands out like a beacon....


Unlocking Capital Efficiency with Partnerships
Capital efficiency is now 'non-negotiable' when evaluating the Go-To-Market strategy of enterprise SaaS (post product-market-fit)....


How Rippling's Partnership Strategy Drives Record NDR & Growth
Can Partners Make SaaS Businesses Recession-Proof? Explore how Rippling's emphasis on channel partnerships and their unique approach to...


Partnership (R)evolution: Leveraging AI for Next-Level Success in Channel
Welcome to this week's edition of my newsletter, where I bring you cutting-edge insights and expert analyses to keep you ahead in the...


The Partnership Paradigm Shift: Uncovering the Power of ☁️ Cloud Marketplaces and 🤖 AI
In this week's edition, we have an exciting lineup of insights and analyses that will leave you inspired and informed about the...


ServiceNow: 4 key stages of partnership journey
With $8B+ in ARR, ServiceNow is a dominant player in the IT service management and workflow automations. Today their partners 🗽 drive...
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