#Partnerships

How Partners Can Cut Your GTM Costs by Half

#Partnerships can do much more than just generate new leads.They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...

Decoding SaaS Partnerships Growth Metrics: Research

If you’re in #partnerships, this stat might make your day. 💡 64% of SaaS scale-ups now rely on partners for go-to-market, contributing...

Decoding Partnership Strategies for Startups

#Partnerships can power up a startup's #growth. But how should companies plan their partnerships at each stage? Let's break it down from...

The Marketplace Edge: Key Partnerships for Growth

There are 8 key #partnerships that can unlock growth of your SaaS business and extend your market reach. In this new series we’ll explore...

57% of businesses leverage #Partnerships to gain new customers

#Partnerships can be the engine that drives startups 🚚 to scale. In fact, 57% of businesses leverage them to gain new customers. Let's...

Cloud ecosystem grew 5X in the last decade, outperforming market indexes

If we zoom out to the past decade, it's clear the #cloud ecosystem has surpassed all expectations. It outperformed major market indexes...

Successful partnerships start with a compelling 🤝 Better Together story

How successful #partnerships really take off? It all starts with crafting a compelling 🤝 Better Together story. But if your partnership...

Shift in Partner Strategies in SaaS

In the rapidly evolving world of SaaS and hyperscalers, partner roles are shifting from transactional, horizontal #partnerships to 🧰...

ISVs vs Hyperscalers: Mastering Co-opetition

Navigating the delicate dance 💃 of "coopetition" between #cloud hyperscalers and SaaS companies is vital for their mutual growth. But...

Unlocking Capital Efficiency with Partnerships

Capital efficiency is now 'non-negotiable' when evaluating the Go-To-Market strategy of enterprise SaaS (post product-market-fit)....