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Partnerships function is a disruptor to other functions like sales and marketing
By definition, #partnerships function is a disruptor ⚡️ to other functions like sales and marketing. If you are successful in your...


Partnerships with startups are like jumping from a large cruise ship to a speedboat
For established businesses, #partnerships with startups are like jumping from a large ⚓️ cruise ship to a speedboat 🚀 You need to have...


Co-opetition is often a sign of sophisticated strategy in partnerships
⚖️ Co-opetition is often a sign of sophisticated strategy in #partnerships. Because usually it's not a zero-sum game, it's essential to...


Spotify partnership case study: 28% of NEW registrations are partner-led
#Partnerships snapshot: 💎 28% of Spotify new registrations are partner-led, 2X growth from 14% in 2018. They partner to drive for their...


Why trust is essential, but not sufficient in partnerships
Trust is crucial in #partnerships and everyone talks about how important it is to build it. But trust is 💔 not enough. Alignment and...
Moonshot partnerships that can change the game significantly.
There is a big difference between #partnerships that you or your company may have done dozens of times, and 🚀 moonshot partnerships that...


Super apps
Super apps are an #ecosystem concept developed all the way 🎯. They are the most valuable companies in that market. Because users can do...


Be opened to have 🚩difficult conversations too
💰 Demands that you cannot meet Partners, especially those who perform well or have leverage, tend to ask for higher margins, more...


7 trends in partner ecosystem in 2022
Jay McBain is a leading analyst in Forrester in ecosystems, partnerships, alliances and channels. He's one of the most prominent and...


Business development playbook: finding partners, fostering champions, negotiation and coopetition
Second part of our deep dive into #businessdevelopment with Roy C. Vella. Roy has built Biz Dev teams in PayPal, Hive, RBS , where he...
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